Immediately, the online presence of Men'sHealth mirrors its printed editions and a stark masculinity is evident throughout the entirety of its content and articles. The drop-down menus at the top of the website prove this extensively: "workouts", "muscles", "fitness", "nutrition", "weight loss" etcetera. The article "MH archive: Hugh Jackman" is directly related to health and offers celebrity advice on how to "build lifelong muscles"- exemplifying that the magazine and website allow celebrities to convey health advice for them; building an idolisation whereby the reader wishes to reciprocate the decisions Hugh Jackman made in order to achieve his boy shape. The amalgamation of the colours black and red which decorate the website connote and signify raw masculinity which correlates with the gesture codes of the men covering the website: they're content with their flexed muscles and large, built bodies. The "health" portion of the website doesn't just include health in a positive light but it also focuses on "how this intrepid adventurer faced his battle with cancer" which, whilst it is celebrating his battle with cancer, exudes the failures of health as well. The mixture of all these articles exist primarily to celebrate successful men and their physiques which are presented in such a manner as to entice and persuade readers to later their life decisions and mirror the models represented on the website, urging them to become healthier, more muscular and as a result- more masculine.