Lexis such as "slim for summer" and "freedom of fashion" was included to convey the contents of the magazine but in addition the alliterative statements add a rhythm to the page which reiterates the witty, contemporary and forward-thinking house style and ethos that the magazine withholds. The entirety of the cover lines and sell lines coalesce to abide to the issues and affairs raised on the front cover, creating a synergy regarding the LGBT community, homosexuality and gender neutral attire. The vocatives of 'Blay Burgin' and 'Jack Berwick' take precedence as they're the focal points of the magazine.