I chose to incorporate three images of Rosie with three different gesture codes to express different things. For example, the image of her smiling excessively at the camera creates synthetic personalisation whereby there's a subtle relationship between the audience and magazine which draws in the attention of the target audience (16-25 year olds). The large image of Rosie with the yellow backdrop creates a synergy across the front cover and the contents page. Finally, the third image of Rosie posing candidly with her hand on her hip reinforces the house style and brand identity of the magazine which includes honest portrayals of beauty and style.