The online presence of Cosmopolitan echoes the house style, ethos and content of the printed versions of the magazines which feature fashion advice, sex advice and celebrity updates. The website is overtly contemporary and maybe even ahead of its time: 'Adam Rippon's' article on "pumpkin spice" appeals to the LGBT community, he's openly homosexual and this is featured as a primary story on their website which speaks volumes regarding the acceptance which now subsists regarding the LGBT community in society. His effeminate gesture code (delicately placed fingers folded over the objects he's holding) correspond with the light-blue backdrop and the baby pink used for the plug of the website and the article below the "pumpkin spice" one. The article on horoscopes accentuates their young target audience demographic who are likely to be intrigued and engaged by supposed superstitions such as horoscopes. The two drop-down menus featured at the top of the website "subscribe" and "follow" expresses the institution's engagement with social media and implies they will have additional content on these pages which will gain COSMOPOLITAN more recognition. The other drop-down menus featured alongside these social media pleas offer readers the opportunity to immerse themselves in "politics", "beauty", "style", "love" and "horoscopes"; therefore offering reading material which doesn't just revolve around fashion. The category "politics" proposes that they will inform readers of political affiliations such as Trump, May and Brexit which will appeal top a broader audience as the magazine and its website are a very well-rounded institution which combine fashion with subsidiary intellectual reading material.